The Archive

Every edition. Free to read.

Teardowns, tests, and plays that move LTV at 8 to 9 figure DTC brands. Browse below, then subscribe when you’re sold.

is your welcome flow legally a toddler? 👶

stop sending post-purchase emails like this 🛑

the SMS move 90% of DTC brands won’t try 📵

a few more words in your product titles = 3x more searches 🔍

u are in the promotions tab but ur rival is in the sms inbox

send the second email, i’m begging 😩

how to legally steal mother’s day in 6 emails 🌷

managed by one guy. then another guy. then another guy.

31 things to test in your email, pop-up and SMS program right now 🧪

47.5% revenue from email in this economy?? 💰

the emails that turned buyers into vendors 🔄

3 money-making moves to win big on mother’s day 💐

[Apr 3 edition title — link currently shared with May 13]

the email that said “hack your crack” 🍑 and why it worked

3 things to do in april to secure your best Q4 yet 📈

the emails that made the most money this Q1 had the smallest discounts (or none) 🤯

want to 10x your Q4 revenue? do these 3 things in Q2 ⏰

3 pop-up tests, 3 brands, 1 lever worth $50k a month 🎯

😎 how to rank #1 for your most competitive keywords

we offered zero discount, yet AOV climbed 62% 📊

how to fund 83% of your next drop without spending a dime on new ads 💸

don’t let Q2 catch you off guard — 2026 holiday framework inside 📅

how we unlocked 5% more revenue for an 8-figure brand 🔓

imagine how much more money you’d make if you’d just text me 📱

$4.43M revenue, $456k spend, 30 days 🚀

8 proven ways to sabotage your brand’s growth in 2026 💀

46% of this brand’s revenue now comes from email & SMS 📨

time flies when you ignore your biggest revenue source ⏳

mark zuckerberg’s rich enough — so let’s reel it back on the ad spend

did u change the price of your bestselling product???

500+

DTC brands served

$400M+

Attributed revenue

80+

Lifecycle specialists

600+

Brand audits run