Instead of redlining their ad accounts to hunt down strangers on the internet, they simply had a smart, automated conversation with the fans they already had.

And they even saw a 27% YoY lift in their baseline eCommerce email revenue on top of the backing they received. 

If you don’t know Chargeasap, they make high-end tech—think graphene and GaN charging gear. Their audience is essentially a pack of tech-savvy sharks who want the newest gear yesterday. 

Unlike most of us, they didn't start with a Shopify store and a prayer. They built their empire on Kickstarter and Indiegogo, which meant they learned early on that crowdfunding is a sprint, not a marathon.

While most founders are burning cash to find "new blood," we helped Chargeasap build a system that turned their existing list into a high-frequency funding machine.

The impact:

• 83% of total backers for the Connect Pro Indiegogo were driven entirely by email.
• 22% of total revenue and backers for the Zeus Indiegogo came directly from the list.
• 27% YoY lift in their baseline eCommerce email revenue—proving the store didn't have to go dark just to fuel the launch.
• 10% extra lift generated mid-campaign through targeted referral rewards and incentives to kill the "mid-way slump.”
  
  

👉Read the full Chargeasap Case Study here

⚡What Can You Learn from This?⚡

In a normal store, you have evergreen flows to catch people when they trip. In a launch, you have no buffer, no second chances, and exactly one shot to build momentum before the clock runs out. Every hour counts.

If you're treating your list like a megaphone, you're just screaming into the void. Instead, we treated their backers like insiders:

• Insiders already trust you

We didn’t waste breath explaining "why" the product mattered; we focused purely on "what’s new" and why they needed to be first in line.

• Selective Intensity

We didn't blast everyone. Only the people showing high intent—past backers or chronic clickers—received the full, aggressive campaign sequence.

• The Store Safety Net

By keeping the launch noise away from the "shop-only" crowd, we kept the main business growing while the launch was sprinting.

⚡Your March Execution Checklist⚡

If you’re planning a drop or a preorder cycle for Q2, March is the month to fix the plumbing before you hit the "Launch" button.

• Stop the "Post-Purchase Ghosting"

The 14 days after a product arrives is the highest-leverage moment in your business. If you aren't using that window to turn a "backer" into a "second-time buyer," you’re letting your LTV evaporate.

• Weaponize Real Urgency

In a launch, deadlines are real, not fake gimmicks. Use email to amplify that natural pressure rather than making up fake "limited time" hype.

• Audit Your "Insider" Tags

If your system can't tell the difference between a three-time backer and a first-time browser, you are currently shouting at the wrong people.

👉Read the full Chargeasap Case Study here

Thinking about building a similar "Launch Engine" for your next drop? 

Hit reply and let me know what you're working on. I’d love to hear how you're currently structuring your segments for pre-orders.

Cheers,

Josh

P.S. Planning a "hype" launch for Q2? If your email strategy is still a one-size-fits-all blast, you are likely leaving 20%+ of your potential funding on the table. Would you like me to run a full lifecycle audit to show you how to build a repeatable launch engine?