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LTV Profit Lab
A Few More Words in Your Product Titles =
3x More Searches.
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Hey there,
Last month I shared a breakdown from the team at Echelonn on how they rank brands #1 for hyper-competitive Google Shopping searches.
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Today, Jackson is sharing the single highest-impact fix they make when they audit a PMax or Shopping account.
Product titles.
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Your Google Ads strategy shouldn't start with campaigns.
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Keep reading for Jackson's two-level title fix and a free AI tool to draft your titles in minutes.
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🔍 Why Titles Matter More Than Most Brands Realize
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Your product titles tell Google what you sell and which searches to show you for. When your top converting search terms aren't in your titles, you're asking Google to guess.
Google will guess. Usually against you.
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Common problem #1
Titles pulled straight from Shopify. Zero optimization. No thought about matching how people search.
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Common problem #2
Basic structure in place (brand, product name, category) but the high-converting search terms are completely missing.
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Jackson's team opens accounts spending five to six figures a month and finds both of these. The fix runs at two levels.
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🎯 Level 1: Match Your Titles to Your Search Term Report
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Open your Search Term Report inside Google Ads. Find the keywords actually driving conversions right now.
If they're missing from your product titles, put them there.
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Title Structure (150 Characters Total)
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First 40 characters
Pack with your highest-converting terms. This is what shoppers see.
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Next 40 characters
Fill with secondary keywords your customers are searching.
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Remaining 70 characters
Mostly for Google's algorithm. Doesn't impact what shoppers see much.
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Strong prospecting title structure:
| 1. Primary product attribute people actually search for |
| 2. Most differentiating secondary attribute (material, use case, buyer persona) |
| 3. Size or dimension if it's a primary search driver for your product type |
| 4. Brand at the end, not the front |
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The goal is to answer one question in the first 75-80 characters: what is this, and is it what I'm looking for?
Sounds basic. The performance jump says otherwise.
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🤖 Free Tool
Draft your product titles in minutes with AI.
Echelonn built a custom GPT that structures your titles using the framework above. Paste your product, get optimized titles back.
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🔁 Level 2: Duplicate Your Feeds for Multiple Search Angles
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Sometimes a single product converts from completely different search intents.
Take collagen supplements. Customers might search "collagen supplements," "supplements for weight management," "collagen for glowing skin," or "hydrolyzed collagen." Cramming all of those into one title makes it unreadable.
The move: duplicate your product feeds and create different title variations for each search angle.
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Four Title Variations, One Product
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