As of today—over a month after this audit was conducted—we still have not received a single SMS communication from them.
For a brand doing an estimated $100M+ online, this isn't just a technical oversight—it’s a direct leak in their revenue engine.
While Glossier was "shouting" at us in the crowded Promotions Tab with a rapid-fire email cadence, they completely ignored the highest-leverage real estate they had: the lock screen.
In this audit replay, you’ll get the full breakdown plus direct access to the webinar deck and all the raw materials we pulled to perform the audit:
1️⃣ The SMS Blackout: Watch the live test that proved even "cult" brands can have broken recovery systems.
2️⃣ High-Intent Closers: Why the "continue to shipping" click is the only trigger that matters for your SMS recovery.
3️⃣ The Caraway Handshake: How a $60M brand uses SMS for the "final inch" of the sale without fatiguing the audience.
4️⃣ Replenishment Logic: Why staying off the lock screen is a direct concession of LTV to your more aggressive competitors.
If your dashboard says your flows are "on," but your email revenue share is sitting under the 20% benchmark, you likely have a systemic gap sitting in your own funnel.
This breakdown shows you exactly where to look.
Got questions about the audit? Reply to this email and we can continue the discussion from there.
Cheers,
Josh
.jpg?upscale=true&width=1120&upscale=true&name=Glossier%20hompage%20(1).jpg)
.png?upscale=true&width=1120&upscale=true&name=Cart%20Abandonment%20Flow%20by%20Glossier%20(1).png)