Teardowns, tests, and plays that move LTV at 8 to 9 figure DTC brands. In and out in 90 seconds.
Read by founders and operators at 8 to 9 figure DTC brands. Free. Unsubscribe whenever.
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Pulled straight from past editions. Read the play, click through for the full breakdown.
Send a plain-text follow-up after every big HTML promo, signed by a real person. The format itself protects sender reputation.
Test pricing on existing customers, not new traffic. Your repeat buyers give you the cleanest signal, with no urgency or discount distortion.
First-time buyer discount in Google Merchant Center adds a Sale badge, boosts your ranking score, and feeds high-intent traffic into your welcome flow.
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Split the bestseller send by leads and customers, each with its own top products. For EcoTraveller it pulled 2× the revenue of one blended send.
Read →Liquid Death’s emails send the drink people reorder to Amazon and keep only the merch on its own store. The repeat buyer leaves with it.
Read →Switch SMS on where a text earns its cost: abandoned checkout, back-in-stock alerts and VIP early access.
Read →Four brands kept the discount out of the headline. Austral Herbs’ seasonal sale landed AOV 62% above the account average.
Read →Rhode holds full price by teaching routines. A two-product routine sells the pair with no bundle discount.
Read →Put each flow’s revenue for the last 7 days next to the 7 before. Anything down 40% or sitting at $0 needs a look today.
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We pull apart what 8-figure brands send and show you what actually moves LTV.
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