Scaling Brands’ Playbook

The 6-layer email, SMS and push system behind $50M DTC brands.

Most 8-figure brands are missing at least two. This playbook maps all six with real builds and real numbers.

Josh Chin

CEO and Co-founder, Chronos Agency

He’s helped brands like Fenix, Garvee, and Cadenshae turn email, SMS and push into their highest-margin revenue channel. He built Chronos into a Klaviyo Master Elite Partner, the highest partner tier Klaviyo awards, with 80+ specialists and $400M+ in attributed revenue. He still runs every discovery call personally.

What's inside

This is what the backend of a compounding DTC brand actually looks like.

Made for founders who know that scaling their brand takes more than aesthetic email designs.

Layer 01

Inbox Access

Your emails are fighting to get seen. Here's how to fix the foundation before anything else matters.

Layer 02

List Entry Architecture

Pop-up tests that actually move the number at the entry point. Includes a prioritised list of tests across email, SMS and push, drawn from 1,600 split tests across 600 brands.

Layer 03

Intelligent Targeting

Stop sending to a list. Start sending to people, by behaviour, intent, and where they sit in the lifecycle.

Layer 04

Post-Purchase Architecture

The 14 days after delivery determine your LTV. Most brands go quiet exactly when they should not.

Layer 05

SMS and Push as Parallel Engines

Built to add revenue on top of email, not repeat it on a different channel.

Layer 06

The Campaign Engine

How the brands compounding past $50M run campaigns without leading with a discount every time.

The 6-layer email, SMS and push system behind $50M DTC brands.

Get the playbook.

This is what the backend of a compounding DTC brand actually looks like.

Most 8-figure brands are leaving compounding revenue inside the channels they already own.