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LTV Profit Lab
Your Google Ads Strategy
Shouldn't Live in
One Person's Head.
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Hey there,
A founder told me last month that his Google Ads CPAs had been "many times higher" than Facebook for years. I asked who built the account structure.
He didn't know.
Same story in various conversations with growth-hungry founders. Six figures a month on Google. No documented strategy behind it.
Shri Kanase just published something that addresses this directly.
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About Yoru Marketing
Founded by Shri Kanase. Google Ads exclusively for 7 to 9-figure ecommerce brands. $143M+ in managed ad spend. 590+ brands scaled.
Featured in our Enterprise Acquisition Report alongside Echelonn, Pilothouse, and Solutions 8.
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What Makes Their Approach Different
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Foundations first, campaigns second.
Scaling starts with feed health, Merchant Center structure, and brand vs non-brand separation. Those signals determine where Google ranks you.
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Every strategy is validated internally first.
Yoru runs their own ecommerce brand. New frameworks get proven on their own spend before they touch a client account.
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The playbook covers the full system.
Account structure, cold traffic acquisition, campaign frameworks, scaling without killing margin, and a full audit checklist. 70 pages.
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From Yoru's Client Accounts
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Case Study
$1.27M/month
Automotive Shopify brand on Google Ads alone.
More campaigns and higher budgets weren't moving the needle. Yoru found the root cause: in a niche full of model numbers and part numbers, the product feed is the targeting.
Simplified account structure. Rebuilt budget allocation logic. Treated feed optimization as the primary lever.
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Where Acquisition Meets Lifecycle
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Every dollar on Google Ads buys a visitor. What happens after that click determines whether that spend compounds or evaporates.
At Fenix, owned-channel revenue scaled from 23% to 71%. The ads kept running. The system catching those customers got rebuilt. That's what moved the number.
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Before
23%
owned revenue
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After
71%
owned revenue
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Read the full Fenix case study →
A strong acquisition playbook gives you the front half. A strong lifecycle system gives you the payoff.
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Takes about 60 seconds. Worth pulling up before your next planning session.
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Spending $50K+/month on Google and email is still under 20%?
The after-the-click system is where the money is hiding. Hit reply and tell me where you're at.
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Cheers,
Josh
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P.S. The full Yoru write-up is in our Enterprise Acquisition Report if you want the backstory before grabbing the playbook.
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