Live on Zoom · Mon 19 OctRegistration has closedFirst 10 brands pay $297$397 per brand · 2 seatsEarly price ends in –d –h –mDoors close in –d –h –m
Klaviyo Master Elite Partner
BFCM War Plan Workshop · Live on ZoomBFCM workshop · Live on Zoom

Leave 19 Oct with your BFCM decisions madeand every email and text ready to build.

Bring the plan you have. We build the rest with you, live, from an offer that protects your margin to the plan that brings sale buyers back in January.

Build my war plan · $297$397 See what's inside
First 10 brands pay $297 until Sat 17 Oct · then $397
The early price ended Sat 17 Oct. Now $397 per brand.
Mon 19 Oct · 11am ET · 8am PT · 4pm UK · 11pm SGT2 seats per brandReplay for every registrant

Email and SMS partner to 500+ DTC brands since 2017

$400M+ attributable revenue generated for clientsKlaviyo Master Elite Partner

The moves behind these wins go into your plan

Black Friday texts · 2023
88%

of Truly Beauty's Black Friday morning text orders came from the version written for past buyers.

Past buyers
Everyone else
Cyber Monday · 2025
+56%

more revenue from Olivia Jewelry's plain-text Cyber Monday evening email than from its sale email that morning.

Plain text, PM
Sale email, AM
Qure · Oct 2023
Over half

of Qure's October email campaign revenue came from a two-day VIP early access.

2 days
Black Friday week · 2025
+114.9%

Garvee's campaign revenue in Black Friday week, on the week before. On 27 Nov it was about 45% behind target, and the final-push plan started the next morning.

BF week
Week before
Email and SMS brought in76%of AminoCo's BFCM store revenue
→
Plan yours · 2 seats$297$397First 10 brands, until Sat 17 Oct · then $397The early price of $297 ended Sat 17 Oct
Save my 2 seats
The 4 parts of your plan

From the first VIP sale to the second order

Most BFCM plans cover sale week and stop. Each part closes one gap, and ends with that part of your plan built live.

Black Friday pop-up offering a free mystery gift on larger orders plus 10% off for signing up
Ella Bella email telling a subscriber their Black Friday VIP access is open
$
01

Let your best customers buy first

A VIP early access that costs you less than a deeper discount.

12.8%desktop sign-up rate on Ella Bella's BFCM pop-up, about twice its standard form
PrimaryPromotionsSpam
Your brandVIP early access is open · Get in before…9:02
Shipping update8:41
Team calendar8:15
NewsletterYest.
ReceiptsYest.
InboxSent to the people who open
02

Get the sale into the inbox

Gmail and Outlook now reject mail that breaks their rules. Protect the inbox before your biggest sends.

14.9%Naturale Bio: email went from under 1% of store revenue to 14.9%
Qure Skincare Black Friday sale email
$
03

Plan every send of sale week

An offer that protects your margin, and a job for each email and text.

2 daysof extension sales earned as much as Olivia Jewelry's three Black Friday emails combined
Day 1Your order is on its way
72.9% opened
+2 hoursA text
Day 9–10One product that goes with it
Day 82Feedback survey
$50 off for answering
04

Win the second order in January

Plan the thank-you emails and the January offer that bring sale buyers back.

Up to 11%of Qure's November first-time buyers ordered again by end of January
Your calendar, 19 Oct to 4 Jan

Every step has a date before you log off

You leave knowing what happens each week until January, starting with the inbox fixes due 21 Oct.

19Mon 19 OctThe sessionYour plan, dated. The sending plan starts the same day.
21By 21 OctInbox fixesSettings sent to your web person. VIP pop-up live.
20From 20 NovVIP weekYour best customers buy before everyone else.
2626 Nov–1 DecSale weekAll 18 sends, each with a time and a job.
44 JanSecond ordersThe offer that brings November buyers back.
What you leave with

A plan you can start building on Tue 20 Oct

The War Plan Sheet send calendar: every send from 19 Oct to 1 Feb with a date, time, group and owner
Your War Plan SheetFilled in live: 12 decisions, every send from 19 Oct to 1 Feb with a date, a group and an owner, and your margin check
A one-page build briefEvery segment, flow and send whoever builds your emails sets up, with deadlines
Copy for every send, in your wordsThe workshop's templates filled with your products, code and dates, in calendar order
6 sale-week email templatesTeaser, VIP open, closing soon, Black Friday, Cyber Monday, gift guide
35 VIP playsPerks, offers and sign-up ideas, each with its cost and a brand that used it
Segment definitions and thank-you flow mapDay 1 to Day 82, ready to set up in any email platform
Kill switch and pre-send cardWhen to cut back sends, who decides, and the checks before each big send
The replayFor every registrant
Doors close Sun 18 Oct

Book your 2 seats for Mon 19 Oct

Fill in your details here, then pay on the next screen. Your confirmation follows by email once payment goes through.

  • 2 seats per brandBring your marketing lead or whoever builds your emails. Live on Zoom, 11am ET · 8am PT · 4pm UK · 11pm SGT.
  • Your BFCM plan, built and handed off (value $997)Your 12 BFCM decisions made against your own numbers, and every email and text from 19 Oct to 1 Feb dated with its audience. Each send gets a draft in your words. Whoever builds your emails, you or a freelancer, gets a one-page brief of what to build and by when. Plus 6 sale-week email templates and 35 VIP plays.
  • Your numbers pulled before the session startsYour confirmation email lists the handful of numbers the plan runs on, from your store, your email platform and Google Postmaster, and where to find each one. Pull them yourself or forward it to whoever runs your email. Your War Plan Sheet arrives Sun 18 Oct, so the whole session goes on decisions about your brand.
  • The replayFor every registrant.
  • Money-back guaranteeIf you don't leave the session confident in your BFCM plan, email Josh at joshua@chronos.agency by Wed 21 Oct and he'll refund you in full.
  • First 10 brandsFirst pick of the 2 hot-seat spots, where our VP Strategy rebuilds your plan live.
$297per brand for the first 10 brands, until Sat 17 Oct. Then $397. Doors close Sun 18 Oct, 11:59pm ET.
$397per brand, covering both seats. Doors close Sun 18 Oct, 11:59pm ET.
Registration has closed

Doors closed on Sun 18 Oct.

Booked already? Your War Plan Sheet and pack went out by email on Sun 18 Oct, and your Zoom link arrives on the morning of Mon 19 Oct. Can't find them? Email joshua@chronos.agency.

Step 1 of 2 · Your details

One registration covers your whole brand. You get:

2 live seatsWar Plan packYour numbers, pre-pulledReplay

Step 2 is secure payment: $297 per brand for the first 10 brands, until Sat 17 Oct.$397 per brand. Covered by our money-back guarantee.

How the session runs

Built live, on your plan

OpenSheet ready
Parts 1 to 4Each ends with that tab of your Sheet filled
Hot seat2 plans
Close48 hours
OpenYour Sheet copied and your brand tab filled
Parts 1 to 4Each one ends with you filling that part of your plan, with a break before Part 4
Hot seat2 attendee plans rebuilt live in the Sheet
CloseYour first 48 hours and what to forward to whoever builds your emails

For DTC brands that run BFCM in-house

Founders

"I want one plan we can actually run."

You make the calls on the day and leave with a brief for whoever builds the emails.

Email and marketing leads

"I'll be the one hitting send."

Leave knowing what goes out, to whom and when.

Teams with half a plan

"The offer is picked. The rest is a doc and a gut feel."

Bring it. That's the starting point we build from.

You'll build your plan with these two

Opens and closes

Josh Chin, CEO & Co‑Founder

Co-founded Chronos in 2017 and has led email and SMS for 500+ DTC brands since. He also coaches eCom founders in live hot-seat sessions at Ecomm Architects.

Klaviyo Partner Advisory Council, 2026Host, eCommerce Profits Podcast
Runs the four parts and the hot seat

Josh Tay, VP Strategy

Built the 2026 BFCM send calendar Chronos runs for clients, the same one your sale week starts from. At No Limit Email he trained the strategists behind 8-figure brands like Raycon and Lovisa.

Ex-Director of Retention, Common Thread CollectiveEx-GM, No Limit Email
Still deciding?

What founders ask before they book

We already have a BFCM plan. Is this too late?

You're who it's for. Bring the plan you have. The inbox fixes are due 21 Oct, the VIP pop-up can go live that week, and the rest lands in November and January.

What if I can't make it live?

Every registrant gets the replay and the full pack. Live, it's 11am in New York, 4pm in London and 11pm in Singapore. On the replay you'd miss the hot seat and live questions.

What if it isn't right for us?

If you don't leave the session confident in your BFCM plan, email Josh at joshua@chronos.agency by Wed 21 Oct and he'll refund you in full.

Do I need to be technical?

No. It's built for founders and marketing leads. Anything that needs a developer comes with a ready-to-send message for your web person.

We're not on Klaviyo. Does it still work?

Yes. The plan, the timing and the offers carry over to any email platform, and the templates come as HTML that most platforms can import. We demo in Klaviyo, so you'll translate a few clicks.

What should I bring?

Your plan, even if it's rough, and last year's BFCM numbers. Your confirmation email lists a few numbers to pull from your store, your email platform and Google Postmaster, and where to find each one.

Black Friday is 39 days after the session.

Enough time to ship every change you make on the call. The first 10 brands get in at $297, until Sat 17 Oct.$397 per brand covers both of your seats.

–Days
–Hours
–Mins
Build my war plan · $297$397

Results are from Chronos client programs and vary by brand.

Build my war plan · $297$397